We designed the user-led pop-up press office of TENT as part of the London Design Festival 2014 through a codesign workshop with specific activities.
The TENT Press Hub is a communal space for a variety of work settings, including quiet and loud, soft and hard, with spaces for socialising, smarter areas for meeting, private areas for working and access to refreshments.
The pop-up press hub for The TENT event held 280 exhibitors from 28 countries, so the Press Hub needed to offer new discoveries and experiences. While it was temporary and created under a very tight timeframe and budget, it did not feel like a temporary space. It had an atmosphere that allowed one to reflect and record the wider exhibition.
A press office is focussed on multi-communication channels. The space enabled information to be communicated and intuitively understood. It was personalised, so one knew who was there and what they were doing.
The space was broken down with colour and material, creating zones for various activities: welcoming, working, meeting and relaxing. Refreshments were simple and fostered conversations, and there was plenty of power and storage to keep the space running smoothly.