Our contemporary and multi-layered branding for the Proud Archivist encompasses all aspects of the space and its brand, from the menus and signage to the furniture elements.
Studio TILT’s design collaboration on the Proud Archivist encompassed all aspects of the space and its brand, from the menus and signage to the furniture elements and general architecture.
The brand collaterals were developed to reflect and elaborate on the themes of categorisation and cataloguing. Each element of the identity allowed the complex programming of the space to be understood through a system of archiving, to include exhibition, restaurant, music, comedy, sport, quiz, film, alternative, shop, work and hire. This created a structure to the myriad events but also created a language that the public could use to find and schedule events that suited them.
The brand identify is continued through the website, social media and online marketing elements.