As part of Clerkenwell Design Week 2014, Vitra, in association with Ron Arad launched an exceptional competition. The idea was to celebrate the 15th year Birthday of the Tom Vac chair designed by the architect in 1999.
We were one of twenty London based design and architecture practices. And we were asked “To explore both novelty and memory in design, art and architecture’, echoing Arad’s original brief from the architecture magazine Domus in 1997 to create a “temporary totem pole in Milan”.
Our interpretation of the project aimed to connect the past and future in architecture, design and art, challenging ideas of the three disciplines. We fragmented the chair over the three days of the festival, creating a series of unique pieces, all slightly different in shape. These pieces were then given to people exploring the exhibition, allowing everyone to fix a memory of their own through the small fragment of the chair. They could then reconnect to it by keeping that memory of an evergreen piece of design.
By the end of Clerkenwell Design Week, Ron Arad’s chair had been dismantled and distributed across London, stretch out the idea of the Tom Vac over time and across the world.